Episode 8: Why Making Your Business Sellable Matters

In this video, we dive into why creating a sellable business is more than just an exit strategy—it's your safety net for navigating life's unexpected challenges. Whether you plan to sell your business now or in the future, understanding how to build transferable value can give you peace of mind, flexibility, and security.

Key topics covered:

  • What transferable value means and why it matters for business owners (and more importantly, why it matters to business buyers).

  • The importance of preparing your business for potential sale, even if you're not ready to sell yet.

  • The "5 Ds" (and more) of unexpected life events that could affect your business, including death, disability, divorce, disagreement, and decline.

  • How to make your business self-managing to increase its value and reduce dependency on you.

Make sure to check out the rest of our exit planning series for more tips and strategies!

Links Mentioned in Video

John's assessment: https://tinyurl.com/growthvaluecapacity

Buyablehttps://www.amazon.com/Buyable-Building-Self-Managing-Fast-Growing-High-Profit/dp/0998447870

Built to Sell: https://www.amazon.com/Built-Sell-Creating-Business-Without/dp/1591843979