Episode 10: How to Increase Transferable Value (Part 2)

We delve into key risks that may cause buyers to hesitate and discuss practical steps to address them. If you’re planning to sell your business, tackling these areas is essential to maximizing its appeal and value.

While your business may be valuable to you, the challenge lies in proving that its value can transfer seamlessly to a new owner. We explore the critical concept of transferable value—the value a buyer sees in your business after completing due diligence.

Here’s what we cover:

✔️ Small Market Share: Buyers question if a business with limited market presence can grow under their ownership.

✔️ Customer Concentration: Over-reliance on a few key customers can spell trouble for buyers—and for you when it’s time to sell.

✔️ Easy Entry for Competitors: What’s stopping new players from undercutting the business post-sale?

✔️ Weak Brand: A business reliant on personal relationships and extraordinary effort isn’t as valuable without you. Learn how to build a transferable brand that instills buyer confidence.

This webinar offers actionable advice for business owners looking to make their companies more attractive to buyers. Watch now to ensure your business is ready for a successful exit!

Make sure to check out the rest of our exit planning series for more tips and strategies!

Links Mentioned in Video

John's assessment: https://tinyurl.com/growthvaluecapacity